Xbox Live Community Games sales stats for Dr. Popper
There has been a lot of talk over the past few days about the statistics that have become available on the first wave of Xbox Live Community Games created in XNA and sold through the Community Marketplace on the Xbox 360. Overall, game developers and others in the industry have been pretty bleak about their numbers. I'll admit that I was a bit disappointed, but it wasn't because of the sales themselves, it was because I had guessed that the numbers were higher based on what some others who have ways of tracking users had reported. If I didn't have access to those numbers, I probably would have been very happy with my numbers, and after my initial reaction I am happy with how Dr. Popper has done.
So to the numbers...
Dr. Popper sold about 2200 copies at 200 points each for approximately $3600 after Microsoft takes their share. It had a 12% conversion rate, 12% of the people who downloaded it actually bought it. I thought this was pretty good. So if anything, I needed to do a better job of getting the word out about the game. Only 18,000 downloads out of more than 28 million Xbox users shows room for improvement.
So as a bit of a thank you to the Xbox community, I have started a little contest where you can win a year of Xbox Live Gold or 4000 points. It's free and easy to enter, you can learn about here:
http://www.bluerosegames.com/xna101/post/Contest-to-thank-all-who-have-played-and-purchased-Dr-Popper-on-Xbox-Live-Community-Games.aspx